Television, the mass medium for news, views, information and entertainment, and being one of the most effective methods of reaching the masses, plays a significant role in the marketing and advertising industry.
Television, which has the added advantage of sight and sound
against other media like print, bill boards, mailers, looks indispensable for marketing and advertising industry as the main promotional activities of these sectors are currently being done through TV.
In India, television commands 72 per cent of the urban Indian’s time spent on media. The reach of television has grown by 12 per cent since 1999. Cable and satellite penetration has risen from 29 million in 1999 to 40 million, a 31 per cent growth, which is more than double the figure of television’s rate of growth. Around half of all homes in India with televisions now have cable and satellite subscriptions. This shows how TV is important for advertising and marketing industry apart from news magazines etc.
As the television covers more and more houses both in urban and rural areas by days, there comes its more developed digital format – the high definition television.
High definition television gives high quality picture on the screen and the quality of the sound is also superior to that of a regular TV set.
Higher picture sharpness, larger picture, more colors, wider picture, multi-channel digital CD quality sound are some of the feature of the High definition television. Types of high definition television include direct-view, plasma, rear screen, and front screen projection.
Under the high definition television, standard pictures become six times the resolution of a regular TV set. High definition television set presents a 720 to 1080 lines of resolution compared with just 525 lines presented on a regular television set. Motions are smooth and the picture becomes clear enough to sit very close to a very large screen. The picture is displayed in a panoramic 16:9 horizontal-to-vertical aspect ratio to be more like movies and add the feeling of realism to TV.
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