Advertising – Print Vs. Internet

Author: Daniel Agnew
Article Source: MiNeeds.com, where consumers get competitive bids from Web Designers or Computer Service Professionals. Read reviews, compare offers & save. Its free!
Article Link:
Tags: Web Designers , Web Developers , Website Hosting Services , SEO , Advertising , Websites
As an IT Professional and a website designer I talk with many companies and small businesses about the importance of advertising and marketing on the internet. It is still to my surprise how many businesses are weary of spending the money on creating a website for online advertising. Before we move any further lets be clear about one thing. Online advertising is an incredibly low cost, low maintenance option that businesses have available. It is shocking to me how much businesses will spend monthly to be listed in multiple phone books for the same circulation area. I have several customers that have admitted to me that they spend at least $300 per month per phone book for a small two inch square space. These businesses are listed in three phone books and are spending about $900 dollars a month in phone book advertising that in todays society most people just throw away. However, after the initial setup of the website which can cost from $500 and up (for a good design), the monthly maintenance cost is extremely low in comparison. For domain registration and website hosting you should expect to pay between $50 and $100 per year in addition to any monthly maintenance or updating fee you may pay to a web design or SEO company. With the advances in todays technology phone books are becoming less of research tool and more of a paper weight while the internet increasingly becomes a point of reference for information for people. Now please be aware I am not advocating pulling all of your advertising out of phone books and investing solely in the internet, just carefully consider weighing the options. You might find that you can reduce your print advertising a very small portion and be able to afford a low maintenance website. In todays unstable economy and as we move into the future take a closer look at your companies advertising expenses and your return on those investments and consider making an investment in your future.
Was the Article Useful?
I hope you enjoyed the article! Please rate it at the following link, your feedback is highly appreciated:
Advertising – Print Vs. Internet

Marketing Strategy With A Purpose Of Better Visibility And Growth

Marketing plays an important role in marking the presence of a business and then converting it into a brand. The transformation is catered to by better and mindful marketing strategies, proper planning and execution of those plans.

Adhering to the demands of the modern times and keeping the demands of the clients also in mind, marketing caters to the masses and thus makes possible branding easier. Marketing is necessary on all platforms and thus the virtual world cannot be left behind. There are professionals who take care of the process and thus provide the best solutions.

The online world has a large presence and its reach extends to various continents and to far off places. But, a business can cater to certain geographical locations and marking a presence in those locations is a must. Competition is high, so how do you catch the eye of your users. You have excellent services and products and want the users to take notice.

Well, better marketing strategy and planning makes the campaign a success. There are various techniques and methodologies that come to the aid of the professionals. Being a novice, it is quite common that you might not have a thorough know how of the procedures that are required to make your business grow in terms of volumes.

This brings in the need for an internet marketing agency that helps cater to the growth of your business and makes your presence felt in the online world. They have the personnel’s who have the knowledge on the processes and provide the clients with the best of solutions. A strategy that brings out the best features of the services and the products helps the business increase its presence and this turns in more revenue for the clients.

The main objective of a business is to catch the attention of the masses and bring in more revenue. An internet marketing agency fulfills the basic objective, increases the presence and provides your business on a larger scale. Various on-page, off-page techniques are resorted to by the professionals which provides the best chance to promote the business. Also, better campaign preparation, advertisements, latest techniques all help in the brand building.

Listing your business in the geographical locations that it caters to, helps you get noticed and this increases the traffic to your website. The agency has the experts that help you reap the benefits and this helps in rope better prospects. Internet marketing agency takes in their stride to offer the best practices so as to help get undivided attention. Such is the strategy that users are able to connect to your brand as soon as they view it.

How to Apply for Health Insurance

What do people think these days; buying an expensive Lamborghini Veneno or perhaps spending a cozy night at Palms Casino Resort Hotel? But isn’t it more priceless when you spend more on caring for your health and get your own insurance policy before it’s too late? An insurance is a protection of your finances in case of emergency like an accident or death. There are different types of insurance such as life insurance, property insurance, credit insurance, and health insurance. These are the basic insurance that you can get today. Others are car insurance, accident insurance, dental insurance and so on and so forth. The basic steps for applying to an insurance company is to visit their office for inquiries. There are numerous guidelines that each company is setting out for all their clients. This varies from a company’s policy and terms of conditions they have for every insurance plan available. Basically, you need to fill up a form that asks personal information about you. You have to be honest and provide exact details for your applied health insurance to get an approval. You can wait for a couple of days or weeks before you will get an official statement from the company that cater insurance services. By the time your application is approved, you can request for a pre-existing insurance condition to identify the do’s and don’t’s about the company’s policy. It is necessary that you understand everything before proceeding with your application. This will make you become more financially secured and enjoy the remaining benefits that a health insurance company has to offer. Online Health Insurance-Legit or Not? The fast pace of modern technology improves the traditional over-the-table transaction and literally divert to online services. Today, you can apply for online health insurance and worry less because they will entertain you in minutes. The process is more convenient, fast, and reliable but be careful in choosing a company to tie-up with because humors are spreading about health insurance scams over the internet. It would be wise if you have others opinion about dealing online insurance company. A legit online company for insurance have a reliable customer support that can answer your queries 24/7, a proper contact number and business address featured on the website, a member of any business association for professionals, and be aware of the famous logo -TRUST- in the home page. Options for Getting Health Insurance There are several options that you can choose for getting an insurance. You can choose to have insurance for your parent’s, to your children, or for yourself. You can simply ask the company to give you the list of requirements and comply asap. Now, you are more secured having your own health insurance and 100% confident you can pay your medication in the future.

Vinyl Banners and Affordable Advertising

Vinyl banners are seen pretty much everywhere. Whether you are out shopping or attending a baseball game, you see these types of banners. What makes these banners so popular with businesses and for events? The fact that they are extremely durable and also affordable at the same time.

With the use of vinyl banners, the business owner who has to advertise on a budget is given some freedom. Not only are the banners affordable but many websites will now allow you to upload your own design. Uploading on these websites is easy and fast, and you can choose the size of the banner you would like. Simply speaking, you are in full control of what your advertisement will look like.

For those who like to use banners for functions the same rules apply. Having the ability to choose the colors, size and design puts the person ordering in the driver’s seat. Banners have become very popular with event planners in recent years. Now only are the banners affordable they make wonderful keepsakes when the event is finished.

Because vinyl can stand up to the weather, it is a great selection for using at outdoor events and games. This explains why when you attend a professional athletic game there are usually banners lining the fence. Not only do the banners hold up to the weather and elements they are getting the company names out there to the public. What better way to advertise to thousands of people in one easy shot!

When choosing the company to order your banner from there are a few things to keep in mind. What type of vinyl are they going to use? What is the quality of ink? Do they allow you to upload your own design and choose the size of the finished product? Be sure to ask these questions before you go ahead and place your order. You want to make sure that your banner is made from quality vinyl so that it will last. Inks that are automotive grade should be used to do the printing. The inks have to be able to hold up in the rain and with the sun beating on it.

Taking your time to know the banner company you are ordering from will save you a lot of hassles and unwanted surprises. Do not be afraid to ask questions because you are a customer and want to get exactly what you need. Vinyl banners can be used for everything to get the message out and to design your own can be very fun.

Vinyl banners have been used for many years and continue to be the main source of advertising for many businesses. Time and again vinyl banners have proven their weight in gold.

Auto Insurance Options

Choosing the Right Auto Insurance

The business of having the car repaired, having the injured medically treated, paying the hospital or, in some cases, death compensation payments after a car accident can be very taxing to car owners. We dont want to be running around and checking details after going through a car accident. That is why we have auto insurance. Insurance companies are there so we dont have to go through all the examples just mentioned. After a car accident, let your insurance company do all the legwork. Some countries have recognized this and compelled their motorist to insure their cars before they are allowed to drive.

Auto insurance, as the name suggests, insures your car against any damages to it caused by accidents. People buy this kind of insurance to protect their car from any kind of damages it sustains. Different people insure different types of motor vehicles. There are different insurance schemes and coverage that cater to the different requirements and specifications of the insured.

Auto Insurance Options

In a car accident, there are many ways a car can sustain damage or damages, and insurance companies also have different ways of addressing those issues. As always, before going ahead with an insurance policy, you need to go over the whole policy. Make sure that you clearly understand the key points of the insurance policy offered to you. The insurance industry being a free market, auto insurance companies offer different quotes and insurance schemes for your vehicle. Motorists must be able to sift through the various offers and purchase the one that best suits his or her needs. Economic reasons are usually a big factor in this consideration. The best insurance policies are reasonably priced but with the best coverage.

Know the Details

When you get an offer, take the time to read the details. Make sure you understand the key elements in the policy as this will be the one thats going to look after you and your ca when the time comes. Read the fine prints. Dont let the fine prints surprise you later. Find out all about comprehensive first party insurance and third party insurance. Reading the fine prints may actually save you from future heartaches. Some people find out about crucial details a little too late.

Different Quotes from Different Insurance Companies

Having several quotations from several insurance companies gives you a lot of options. Cheap quotation should not be the only basis, though. The reputation of the insurance company should be considered, too. Check their background. You may even go online and find a reputable website that rates these different auto insurance companies online. Make sure that the auto insurance company youre buying youre insurance from is reputable and dependable.

Remember that companies base their quotes on different factor: Your age, your location or where the car will be parked, the make and model of your car and many other factors. These details let the insurance company know the risk of insuring you.

Impact Of Different Advertising Modes On Customers!

Television Advertising and its impact on customers

For years, television media has been a source of brand information. Various brand owners launch their promotion campaigns through television media. Because of its audio-visual impact, television media is one of the preferred channels of advertising widely adopted by brand owners and advertisers.

Radio Advertising and its impact on customers

Radio advertising is one of the impactful means of promoting a brand, service, event or idea. Though radio ads provide only audio impact on customers, it provides massive reach to a bulk target group. Radio Advertising is also a cost effective mode for low-budget campaigns. Hence, for those brand owners who want to reach out to a bulk target group, radio advertising is the most affordable means to promote his brand or service.

Print Advertising and its impact on customers

Print Advertising is one of the oldest means of brand promotion. Any form of advertising that is in print version such as pamphlets, leaflets, brochures, newspaper classifieds etc come under print advertising. Print ads provide detailed information about brands. Whats more, customers can rely on these ads even in the future for reference or to find out any useful brand info

Outdoor Advertising and its impact on customers

Outdoor Ads are one of the oldest modes of brand advertising. Various brand owners prefer to launch their ad campaigns through OOH media since OOH ads provide a larger than life impact on customers thereby delivering the brand message effectively and within a less amount of time. Brand advertising through outdoor media is advantageous since OOH ad displays are round the year available for customers to avail of various brand information. Be it through a billboard ad or a poster ad, an OOH ad provides a rich and effective impact on customers who travel from one place to another. This is why OOH Advertising is still one of the best modes of brand promotion despite the fact that its one of the oldest means of advertising.

Creating a great advertising campaign requires good fortune along with right methodologies, strategies, tools and techniques. By and by, building a brand starts with an idea. It takes a good idea to attract customers attention and persuade them to buy your product. An advertising campaign that doesnt contain a good idea passes like a ship in the night- unnoticed by customers. Synonymous with originality, a unique idea creates a great brand story and positions a positive image of the same on customers mind. Originality should also be observed in the advertising campaign. The brand advertiser should ensure that customers avail of a new as well as fresh communication through the ad campaign. Customers infact anticipate something new or refreshing in the brand communication each and every time the advertiser communicates with them.

Forum Marketing Strategy Benefits To Online Business Community Veterans

The full advantages of forum marketing strategy are mostly enjoyed by forum veterans. This are people how have over a long period of time gained credibility and positive online image. They are individuals how have proved their savvy by sharing their experience and expertise in a tactful and consistent manner. It is for this reason that forum marketing is considered a crucial long term online marketing arsenal.

What happens mostly is that these forum veterans, with the express permission of business community moderators are allowed to initiate intensive advertising campaigns. Proper forum marketing strategy advocates that, you seize this opportunity to add value to the forum business community. A good approach would be to offer community members special price cuts on products, free sampling of products and services or start fun promotion contests.

When it comes to forum marketing strategy, it is imperative to avoid spamming. Outsourcing for online marketing firms can lead to them using inexperienced staff to send spam to online forums. Therefore, if you have to outsource for this service do your research well and only work with credible organizations with a proven track record.

Some may argue that spamming business communities helps generate traffic. This may be true to some extent but in the long run it will only contribute to you seriously denting your online image thus people shunning your marketing campaigns. It is undeniable that forum marketing strategy is more about building a good online reputation which in turn results to generating free business sales leads.

The best approach to online marketing is building a good online image thus gain credibility. This will sure take time before to begining cashing in but it is worth you effort in the long run. Getting online business sales leads is not a one day affair but a continues process until you become an expert.

To study more insightful forum internet marketing strategies click the links below.

Invest In A Life Insurance Policy This Valentine’s Day

On the 14 February each year the world celebrates Valentine’s Day. According to Wikipedia, ‘St. Valentine’s Day began as a liturgical celebration of one or more early Christian saints named Valentinus. The day first became associated with romantic love in the circle of Geoffrey Chaucer in the High Middle Ages, when the tradition of courtly love flourished. By the 15th century, it had evolved into an occasion in which lovers expressed their love for each other by presenting flowers, offering confectionery, and sending greeting cards.’ If you are not sure what to buy your spouse or partner this Valentine’s Day, consider giving them the gift of a life insurance policy. Find out why.

You and your partner or spouse have built a life together. You have dreams for your childrens future, for holidays you would like to take, renovations you would like made to the family home and the retired life you will one day settle into.

Your family relies on the salaries that you and your partner earn. Your joint income covers everything from the bond on the family home to school and medical fees and daily living expenses. It also has to take care of your savings, your retirement savings and your unpaid debt.

Stop for a moment and think about how your partner or spouse would cope without your monthly salary. Would he/she have to sell the family home and buy a smaller home in a cheaper neighbourhood? What sort of schools would the children be able to attend? What would happen to your annual family holidays? What sort of medical care would the family be able to afford?

Enter life insurance. Also known as life cover, a life insurance policy is the protection that your family and spouse or partner need against your death and the loss of your income. In the event of your death the beneficiaries of your life insurance policy will receive a lump sum pay-out. These funds can be used to replace the salary that you earned and cover everything from living expenses to medical aid premiums. Depending on the size of your pay-out, your beneficiaries might even be able to use it to pay off some of your unpaid debt.

By investing in a life insurance policy you are investing in peace of mind for your partner or spouse. Do not leave your loved ones financially stranded in the event of your death. Do the right thing today and speak to your broker or insurance company about a life insurance policy.

The Disadvantages Of Subliminal Advertising

Due to the complexity of the human mind, it has various levels of consciousness: the state of dreaming, conscious-rational and lastly the subconscious level. This last level is one which is not able to function through logic or reasoning abilities, and cannot differentiate between what is real and what is fictional.

Subliminal messages sent into the subconscious mind gives it the foundation to grow the message into reality. It is a form of thought-controlling, as there is a link of communication between the subconscious and the conscious mind, allowing it to affect each other. Hence, there is much controversy surrounding the use of these subliminal messages, as hidden persuasive messages have been used to influence audiences. Such incidents are commonly found in commercials and advertising, and in rock music. There has been much criticism on the use of insidious subliminal messages to maximize revenue.

Subliminal messages used in advertising or subliminal advertising, are most of the time consisting of brief visual or audio messages that our brain does not consciously register what it has seen or heard. Most of the time, there is less than 25% chance that the message will be picked up by the conscious, and is used to provide stimulus for action.

Subliminal advertising does exist. In actual fact, very little marketing agencies endeavor to input such messages due to the powerful impact that they can place on the audience, which would lead to overwhelming bad press that would be received if the subliminal message was found out. This puts off any potential benefit that the subliminal advertising may bring.

According to an April 2006 issue of the New Scientist, research has proven that subliminal advertising messages do work, under the right conditions. The researchers also found that priming only works when the prime is goal-relevant. In plain English, this means youre potentially going to buy a product that quenches your thirst only if you were already thirsty anyway. Subliminal messages are therefore more effective in priming a target audience to choose one brand over another, rather than in recreating an real need for the product.

While it is has yet to be sufficiently proven that the brief subliminal messages can affect your behavior without you knowing, it is still arguable that subliminal advertising can be more effective than normal means of promotional communications which people are consciously aware of.

Affiliate Marketing Success Rate…shocking But True!

For some, the time frame to success is far less with some people getting to the money making stage a lot quicker.

This can be possible with a number of ingredients like the time you are willing to devote to learning and the time you devote to developing your business, also the level of finances that you have available and the affiliate business you opt into.

Before you opt into any affiliate marketing business online you must first understand your chances of success. I could be like the thousands of others online that claim affiliate marketing is easy and anyone can do it! Make money here make money there! Some would have you believe that you can make a virtual ATM online spitting thousands of dollars at your request!

The TRUTH is this is not a complete lie and there is some reality to what they say, but it will take for you to learn a lot of information and be able to link it all together and be competent in all areas of your marketing and most definitely your advertising methods before you could achieve a virtual ATM on request!

Out of everyone doing affiliate marketing online right now the success rate is appalling! Only four percent and maybe slightly higher are actually successful the other 94% to 96% are struggling or even worse making nothing at all.

Now that might sound dreadful huh! That’s only 4% to 6% that are actually doing well, but there is some light to the end of that tunnel! Every one of those people that are in the successful percentage, they made it right! Which means it’s possible and very achievable the only hard part is learning how they did it and applied it!

One thing is for sure for the leaders in the affiliate marketing scene they all understand the following:

#1.When the going gets tough the tough gets going!

#2.They all understood if someone else can do it then so could they.

#3.They structured there day and time in a manner that progress was inevitable.
#4.They didn’t stop pushing forward and striving to advance there skills.

#5.They looked for ways and means to level or advance on there competition!

#6.They understood the importance of study and learning.

Truth is you can never stop learning! And the reality is the internet is constantly evolving, which means your online efforts and strategies should be evolving with it! If not you will be left behind, there is only one way to success! That way is forward.

So if learning, studying or genuine hard work is not your thing then maybe affiliate marketing is not an option!