The scope of OOH Advertising is wide. This blog provides brief information on the scope and also on a few advantages of outdoor advertising. Take a look.
It must be noted that outdoor advertising does not include only the billboards or posters. Any brand or business advertisement that is accessible to customers through an out of home device such as a public transport vehicle, a bus shelter ad, an ad display at the community gate etc. Airport advertising, mall advertising, metro advertising etc. are again a few avenues of OOH advertising that are widely adopted by brand owners and advertisers to promote their brands. The scope of outdoor advertising is therefore not limited to a particular avenue.
A major advantage of launching an outdoor advertising campaign is that it cannot be ignored by customers. Those who walk past an OOH Advertising display easily get attracted to the brand message. They would not mind pondering over for a while to go through the brand message. If the ad message sounds to be beneficial to them, they may even consider of buying the product. If otherwise, they can simply walk past. No force is exerted on customers to go through the brand message. The compelling nature of an outdoor advertising display attracts customers.
An OOH advertising display is also omnipresent. Those who come across the ad display in the morning can re-visit the same site and access the brand information. An OOH Ad display also works as a landmark for many who are not familiar with a particular locality or community. In fact the big billboard display at the community hall or the hoarding near the bus shelter can direct new visitors in your very own locality. OOH Ads also provide good directions to brand address. Outdoor ad displays that provide proper address and contact detail of the brand stores are very informative to new customers.
Is digitalization of OOH advertising tools beneficial?
In today”s competitive and fast-paced world, a dramatic change is observed in the buying habit of customers. Modern consumers are constantly demanding for instant information through easily reachable means. Traditional means of advertising do not suit to them. They look forward to accessing brand information through richer and interactive means. The digitalization of OOHadvertising tools is therefore a highly accepted transition in the overall outdoor advertising domain. Customers prefer digitalized OOH Ad displays as compared to those traditional billboards or posters.
With digital outdoor , advertisers can also communicate with their target customers without any delay of presenting the brand message. Targeting the most suitable audience for the brand and obtaining instant feedback on a particular product or service are also possible through a digital OOH Advertising media. A digital OOH media provides an enhancing experience of the brand on customers” mind which further forms a long lasting impression.